elsa

work

growth, events, and a few things i've built.

@ ditto

growth

took ditto from 4k to 150k users in 12 months.

campaigns that did 10m+ views.

mostly creator campaigns, campus communities, and a lot of internet posting that probably shouldn't have worked.

irl

events

4 blind date yacht parties. 20k+ signups across sf, la, nyc, and boston.

the point was never the numbers. it was getting people to actually find love in person. real connection still doesn't happen through a screen.

code

building

ditto internal tools

building

small tools that make growth, ops, content, and campaign execution faster.

an experimental networking product for college students based on interests. launched at usc demo day.

experimental marketing site that drove a 40% MoM lift in website visits.

personal website

you are here

index for my personal growth.